Lack of Media Transparency

Lack of transparency in the media space continues to be a serious problem and most brand owners are ill-equipped to deal with it. Hence the need for high-level expertise from recognised media auditing experts such as EMM.

The problem is significant in many markets and is an issue everywhere. Clients are agitating for solutions to the issue of rebates from the media rather than simple confirmation from their agencies that the problem of lack of transparency still exists.

Read more about:

EMM International tackling Media Agency Transparency issues