EMM International in the News

EMM compete with the big players

Posted: 30/07/2014

EMM compete with the big players as the World Federation of Advertisers (WFA) discuss the restrictions faced by media auditors on data access Read On

Rebates: Whats in a name?

Posted: 15/05/2014

We all know about AVBs, right? Media consultants have been talking about them for years, the French passed a law about them in 1993, they’re an entirely standard part of agency-client contracts the world over. With one large and notable exception: the United States. Read On

The unaccountability of online advertising: an inconvenient truth

Posted: 14/04/2014

Online advertising has often been cited as the most accountable and most measurable media on the market. EMM decipher the reality Read On

Technology companies are the new media owners, they are also your media agency

Posted: 25/03/2014

EMM attend The Debating Group at The House of Commons to debate the motion "Technology Companies are the new media owners" Read On

EMM Reach New Heights at The Shard, London

Posted: 03/12/2013

Standing at a breath-taking 1,016 feet tall, The Shard is the tallest building in Western Europe and now represents an iconic symbol of modern London. As a pre-Christmas excursion, some of the team at EMM International made the rapid 800-foot elevator ascent in order to witness the unparalleled 360 degree panorama of London’s night-time skyline. Read On

Lack of Media Transparency

Posted: 10/10/2013

Last week EMM were invited to contribute to an ISBA (Incorporated Society of British Advertisers) conference attended by many UK advertisers and Financial Media Auditors. We share our views on the subject and the recommendations we put forward, for the UK and globally. Read On

Publicis Omnicom Group Rumour into reality

Posted: 29/07/2013

Rumours of the merger between Publicis and Omnicom grew throughout the day yesterday as the media press got wind of the deal taking place in Paris. With the rumours grew a clamour for information and what this means for the industry. Read On

EMM celebrates 20th Anniversary

Posted: 10/07/2013

On July 1st 2013, EMM hosted an evening of celebration and thanks to mark 20 years of successful media auditing and media consulting. Read On

Why online frequency planning is like nailing jelly to a wall

Posted: 15/11/2012

In the absence of hard research, media strategy decisions need to be anchored by common sense. Self-evidently, consumers do not make a brand-purchase decision based on one or two exposures to an ad campaign. The process requires frequency build-up, and increasingly that build-up will be achieved through mixing media, typically TV plus internet. Numerous studies have shown that the combined effect of the two media is more powerful than either one in isolation. Neither TV nor internet advertising makes its fullest contribution in isolation. The two media work synergistically. Each contributes to the other’s capability of achieving ad campaign objectives. Read On

Stephen White speaks at Exchange4Media Conclave in India

Posted: 25/10/2012

Measuring media, traditional or new, has been amongst key concerns for the industry, and specially marketers, because lack of robust and credible measurement metrics and systems can hamper the growth of new media such as mobile and other digital platforms and create confusion for traditional media such as television, radio and print. Stephen White, Founder and Chairman, EMM International, a global media management performance and auditing consultancy, will delve further in this subject at the exchange4media Conclave, presented by Jagran on October 22, 2012 in Delhi. For the full article: Stephen White speaks at E4M Conclave Read On

Launch of EMM Turkey

Posted: 01/10/2012

EMM International, which has been providing services for Turkey through its central London office for 20 years, has announced the launch of an office in Istanbul, Turkey, in parallel with the increasing demands in the field. Read On

India TV Ratings Controversy

Posted: 27/09/2012

TV violence in India has recently been on the rise. And that’s just the audience measurement system! A noisy public dispute has broken out between an Indian TV network, the TV ratings service measuring national TV viewership, and assorted advertising trade bodies. Now India’s government is weighing in. EMM is concerned at these developments, and has suggestions for how to resolve differences between the parties to this escalating dispute. Read On

Validating Sport and Sponsorship

Posted: 24/07/2012

The 2012 Olympic Games represent a unique sport event but also one of the largest media events in the world. Various media are used to cement the link between Media and its stars and, as a result, sport management and sponsorship are becoming more and more popular. But how can an advertiser investing in sport make sure they will succeed? Read On

Sustainability in the media sector

Posted: 08/06/2012

After attending the Marketing society meeting on Sustainability we began thinking about the impact of sustainability in our own surroundings in Battersea, as everyone should have an opinion on this important issue. Read On

Media audit becomes a two-horse race in India

Posted: 21/02/2012

BestMediaInfo talks to the longest playing media audit firm in India and the newest entrant, EMM International, to find out if the media audit process is creating enough excitement in the market.
For the full article: Media audit in India

5 reasons why media audits must be taken seriously

Posted: 07/02/2012

There is an increasing requirement in the world’s major media markets, for advertisers to gain more traction in understanding the media values they are achieving.
However, increasing focus from marketing, finance, and particularly procurement departments on the mechanics and the lack of transparency on many media deals, means that specific help is required.
For the full article: Why media audits must be taken seriously

EMM is not about audit but media management: Stephen White

Posted: 23/01/2012

Global media management performance and auditing consultancy firm EMM International made an official foray into India in November 2011, when it launched EMM India.
Stephen reiterated the company’s belief that there was space for more media audit players in the market. “I don’t like the word audit,” stated White, adding, “Audit sounds like a policeman, we are a media management company.
For the full article: EMM Media Management in India.

Stephen White in an interview about EMM International in India

Posted: 11/01/2012

Stephen White, Founder & Chairman of EMM International, shared some insights about the company while speaking exclusively to Adgull. EMM International in India.

Stephen White at the Marketing Society Conference

Posted: 24/11/2011

Stephen White, chairman, EMM, was cornered by The Marketing Society at their Annual Conference. They asked him what his most inspiring moment at the day of Global Leaders has been so far…
"That the speakers had focused on marketing opportunities outside of UK, in countries like India......" Link to the video of Stephen's interview about global marketing opportunities

EMM is the first global media management performance and auditing consultancy to launch in India

Posted: 27/10/2011

EMM have completed many ad hoc assignments in India during the last nine years. With the increasing growth of the media market in India, now is the time to offer their services on a permanent basis. EMM will open offices in Mumbai and New Delhi in November 2011, from which they will serve advertisers operating throughout the continent. Read On

Can Google+ force convergence on the masses, does it even want to?

Posted: 28/07/2011

Google+ is currently in the domain of early adopters, with the inevitable result that it’s principle function is currently hosting discussions about itself. Seemingly, the success of Google+ can only be guaranteed if it at least integrates with the very things it seeks to replace Read On

EMM's solutions for advertisers following the OFT report published earlier this month

Posted: 23/02/2011

Advertisers need to be better armed regarding the realities of how to manage outdoor advertising campaigns with optimum effectiveness and maximum efficiency within a totally transparent process. If you would like to know how to turn the OFT findings to your advantage please get in touch with us at stephen.white@emminternational.com

Towards media trasparency in Belgium

Posted: 03/12/2010

In short "auditing may have gotten a rational tie on points, but emotionally lost the match" from a very defensive Belgian media agency perspective. Read On

On yer bike, White!

Posted: 29/06/2010

It’s been a busy couple of weeks in the saddle for EMM International’s Chairman, Stephen White... Read On

Soft gains will differentiate the media winners

Posted: 28/06/2010

Pitches are now dominated by fixed performance promises, but media buying performances will have improved because of deflation, not through soft gains... Stephen White's full article can be found on page 18 of the M&M Global relaunch issue.

What next for the Digital Boutique?

Posted: 01/06/2010

EMM International has undertaken a study in the UK into the future of specialist ‘Digital Boutique’ agencies in a rapidly consolidating world following the i-Level collapse... Read On


Posted: 25/05/2010

Stephen White, Chairman of EMM International, one of the worlds’ leading media management and consulting companies, is pleased to announce its appointment of five new members of staff. Read On

EMM expands team

Posted: 25/05/2010

Leading media management company EMM has hired five new members of staff to boost the team as it continues to expand into Europe. Click here to read more.

EMM International in the News